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ENERGY
IN EVERY STEP

CLIF BAR
ART DIRECTION
PHOTOGRAPHY
SET DESIGN
PRINT/DIGITAL MARKETING

THE ASK

Create a fresh, own-able advertising campaign for the outdoor energy bar for various print and digital placements. 

APPROACH

Since CLIF Bar has an established brand, creating a fresh campaign that doesn’t depart from its identity was the most significant challenge. Breaking down the values of the brand, I managed to find a few insights to highlight. For this series, I worked around the idea of CLIF Bar’s compact size, making it an essential snack to carry for outdoor activities. Additionally, I focused on the long lasting sources of energy each CLIF Bar provided. With these two strategic positions, I created a campaign that metaphorically visualizes CLIF bars in the environment of the athlete, supported by the line “Energy in Every Step.”

LET'S CONNECT ➤

LET'S 
VENTURE
TOGETHER.

ENERGY IN
EVERY STEP.

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