top of page

OPPOSITE
OF ORDINARY

DOWNTOWN LONG BEACH TOURISM CAMPAIGN

DIRECTION & STRATEGY

BRANDING

CAMPAIGN

PRINT/DIGITAL MARKETING

THE ASK

Create a campaign for Downtown Long Beach that will appear throughout the city and beyond to inspire visits. Develop a tourism campaign that is representative of DTLB, reflecting the experience to those who know it, and generating excitement to visit among those who don’t.

APPROACH

Downtown Long Beach dares to be different. It’s a well-kept secret but it grows to the sky for all to see. It’s a family on Shoreline, it’s a party vibe on Pine. It likes short drives by the beach and long walks through the streets. It’s historically important while leading the region into the future. You can’t describe one aspect of Downtown without describing what seems like its complete opposite. But in this neighborhood, dichotomies are complements, mishmashes make harmony, and diversity ties the whole place together. Downtown Long Beach is the Opposite of Ordinary.

Where mishmashes make
harmony.

FLAKERS IN THE WILD

Reveal flake archetypes and blast them in hundreds of locations throughout LA County.

bottom of page