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STRENGTH MEETS STYLE

G-SHOCK USA, G-SHOCK JAPAN

ART DIRECTION

CO-DIRECTOR

VIDEO EDITING

MOTION GRAPHICS

THE ASK

Create two 15 second TV commercials, marketing and targeting different watches and audience groups featuring NBA player Rui Hachimura.

APPROACH

I created a fast-paced and sporty direction for the GWH5600, a watch that is built for aggressive movement and prides itself of its toughness. This direction required handheld movement and post production editing which reflected its key characteristics.

The GM2100 is a statement piece, which should embody a more sophisticated approach. An intimate, slow-paced introduction into a dramatic reveal of the watch represented the way an athlete connects with their body before a game.

5600 SERIES

A performance watch, focusing on athlete-connectivity such as heart rate monitor and endurance.

2100 SERIES

A statement watch, represented by the complexity of the athlete's mental strength.

LET'S CONNECT ➤

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