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NOT YOUR GRANDMA'S RECIPE
LAURIE'S PIE BAR
+ branding
+ illustration
+ art direction
+ web design
CLIENT
Laurie's Pie Bar, formally known as The Pie Bar, is known for their unique and delicious pies. With the request for a full brand identity refresh in preparation for franchising, I created everything from store signage, packaging materials, and web design.
PROJECT OVERVIEW
Keeping the core brand pillars (or pie-llars) was an essential part when rebranding the pie shop. I was challenged to create a brand that was playful yet premium and made you nostalgic of home but not your grandma. I worked around the idea of "Not Your Grandma's Recipe", which pushed the Pie Bar's innovative drive to the forefront of their brand. Since the re-brand was triggered by the want to franchise, it was crucial to set the crust with a consistent, memorable design system that could be replicated in hundreds of future shops.
REBRAND
Establishing and protecting the refreshed brand identity of Laurie's Pie Bar.
CUSTOM ILLUSTRATIONS
A part of maintaining the balance between playful and premium required custom hand drawn illustrations which became the core element of the brand.
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