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WHERE WILL WE 60 NEXT?
LONG BEACH TRANSIT
MOTION GRAPHICS
ART DIRECTION
BRANDING
PRINT/DIGITAL MARKETING
THE ASK
LBT is the primary bus transit system in Long Beach, CA. Since 2022, I have helped LBT with multiple advertising campaigns, internal and external marketing, and lead many projects for the transit system including their 60th anniversary campaign.
APPROACH
Previously, Long Beach Transit’s marketing consisted primarily of traditional print and digital advertising methods. Since working with them, I have expanded their appetite to explore more rich media marketing such as videos, out of home placements, and creative activations. Working closely with my team at Commune, we have managed to better market LBT’s different services to its very diverse set of audience groups.
60TH ANNIVERSARY
Combining the "60" with the word "GO", I created this mark to appear on all 60th anniversary branded collateral.
LBT60 BRANDING
The branding was displayed everywhere throughout Long Beach and neighboring cities to celebrate the 60th anniversary.
STREET BANNERS
Set of 12 banners, celebrating and expressing the mission of Long Beach Transit. Building an artistic environment in the heart of the transit hub in Downtown Long Beach.
BUSSIN' IS EASY
Long Beach Transit's student campaign, departing from the traditional brand to more effectively reach the younger audience.
CAMPUS POSTERS
Poster advertisements referencing unique Cal State Long Beach quirks to encourage purchasing the campus pass.
LET'S CONNECT ➤
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