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A DARE IS IN THE AIR

USA DIVING

ART DIRECTION

PRINT/DIGITAL MARKETING

THE ASK

USA Diving pitched their idea to bring a high dive competition in Downtown Long Beach. I was responsible for guiding the art direction and accompanying marketing materials used to promote the event.

APPROACH

This wasn't just your regular old high dive. 27 meters is an incomprehensible height, which athletes were to not only jump but flip in style as they risk their lives for the love of adrenaline. Emphasizing the height as the forefront of the marketing, "LB27" was designed to create an unforgettable experience for the visitors and citizens of Long Beach. Packaged within a weekend of music, food and culture, "LB27" uses oversaturated colors to reverberate the adrenaline headed to the city.

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