top of page

GOOD
THINGS

ZOJIRUSHI x WILLIAMS SONOMA

+art direction

+ co-director

+ video editing

+ storyboard

CLIENT

Create a 30 second commercial highlighting Zojirushi's newest rice cooker to women in their mid 30s. The product will first appear exclusively in Williams Sonoma appliance stores.

PROJECT OVERVIEW

For Zojirushi's newest rice cooker, I lead with a serene and dream-like direction which highlights the user experience as well as the luxurious form of the product itself. Using a combination of visual and auditory storytelling, I created a narrative of a woman hosting a Friday dinner party with friends. I enhanced the authenticity of the story by capturing deserved moments of "good things" after a long week.

LET'S CONNECT ➤

bottom of page